Exceed

Research regarding the impact of broadband on efforts to develop online direct market platforms for farmers to sell food directly to consumers.

About

Journal article examining whether broadband internet access and online marketing platforms can benefit rural farms selling food directly to consumers or local food. We find that rural farms remote from metro areas that beginning farms are 7% more likely to have online marketplaces than non-beginner more experienced rural farms, while new metro farms are less likely to have them. Covariates include FCC477 data on broadband providers and farm-level survey data on online marketplace adoption (and other internet adoption) from USDA’s Local Food Marketing Practice Survey (2015). Focus is on differences across the rural-urban continuum of farms.

An accompanying Extension Guide is available for free download: https://extension2.missouri.edu/g6224

Services Provided

Broadband focus/topic area

  • Data analytics regarding broadband deployment or adoption
  • E-commerce
  • Precision agriculture
  • Marketing/Adoption
  • Social and economic impacts of broadband

Broadband utilization

  • Social and economic impacts of broadband
  • Data analytics regarding broadband deployment or adoption
Contact Information
Sarah Low
Address
208 Mumford Hall
Columbia, MO 65201